Strategic Marketing – Maa Awomle Africa LBG

Addressing Food Security

Farmers in Ghana, like in most of Africa, face common challenges in marketing their excess harvest, leading to loss of capital and heightened discouragement in operating beyond subsistence.

To tackle these challenges, Maa Awomle Africa LBG engages in the procurement of surplus agricultural produce and facilitates its sale. This is done through the establishment of an efficient procurement system that ensures fair compensation for farmers while addressing issues of food waste.

Maa Awomle Africa LBG collaborates closely with farmers and local cooperatives, streamlining the process of acquiring surplus produce directly from the source. The organization then employs strategic marketing and distribution channels to sell these agricultural goods, contributing to the economic empowerment of local farmers and fostering a sustainable agricultural supply chain.

Making Impact

This initiative not only helps prevent food loss but also promotes financial stability within farming communities. By actively participating in the procurement and sale of surplus agricultural produce, Maa Awomle Africa LBG exemplifies a holistic approach to addressing food security and economic challenges in Ghana.